Marketing Your Immersive Experience
- – about the concept and key tools of Cultural Entrepreneurship
- – how to structure creative ideas clearly to build trust and help communicate them to collaborators, commissioners and funders.
- – how to build a following for your project using Social Media and crowdfunding.
100 billion the size of the industry in the UK
Commitment curve and sip pitch …and Cultural Entrepreneurship
…sip pitch is a conversation starter similar but not —> log line (elevator pitch)
…sip pitch get them to ask questions – avoid confusion – imagine two kids talking in the playground ???
The commitment curve has two main dimensions: the vertical axis represents the degree of access to the project or product and the horizontal axis represents the time it’s been around.
There are three main phases:
- Preparation: Getting your audience to become aware of your project
- Acceptance: Getting your audience to understand and feel comfortable with your project
- Commitment: Your audience is fully on board and loves your project
- What is it about your audience that means your project will appeal to them?
- What elements of your project have you designed to specifically appeal to your target audience?
When you look at your experience in more detail, you can build a clear Audience Persona for your experience. An audience persona is a detailed description of the type of person who would partake in your experience. That’s not to say it will only appeal to one person, but the more specific you can be about the “type” of person who will enjoy your experience, the more likely you are to reach your target audience.
- Who are they?
- What do they enjoy?
- How will they find about about your project?
- What language would they use to describe your project to a friend?
Here are some useful tools to help you gain some insights on audiences and trends:
- EXPLORE Google Trends to find out what people are searching for and what topics are trending.
- READ Social Bakers Audience Insights Report 2020.
- READ Audience of the Future Reports on the Immersive Landscape.
- LISTEN TO StoryFutures Academy Podcast about reaching audiences.
- https://www.socialbakers.com/blog/audience-insights-report
- https://audienceofthefuture.live
- https://www.socialbakers.com
- https://www.storyfutures.com/resources
There are many different skills required to create an immersive experience. Depending what your project is, you might need your team to include:
- Producer
- Creative Director
- Interaction Designer
- User-Experience Designer
- Sound Designer
- Developer/Creative Technologist
- Technical Artists
- Camera Operators
- …the list is endless!
Your Pitch Deck needs to show:
- WHO is in your team
- WHY you should be the one to make this
- WHY you are good to do business with
- WHAT your good business strategy is
- WHAT you understand budgets and funding
- WHO your audience is
- WHERE you will find your audience and HOW you will communicate with them
Find a hero image that is intriguing and has pull factor
The social media following
You might consider looking for smaller grants initially, so that you can build a prototype or proof of concept that you can use to gain further funding.
- Arts Council
- Cannes Marche du Film
- Creative XR
- Innovate UK
- Immerse UK
- Artizens Fund
- IDFA
- New Images
- Sheffield DocFest
- Sundance
- Venice Biennale
READ:
- Netflix blog ‘The Power of a Picture’
- Tubefilter Article Explaining some of the ‘science’ behind effective YouTube thumbnails, some of which can be applied to Hero Images
- Background to the Rathband Portraits
- Canva – The Art of Hero Images
- Social Media Guide from Chris Hogg
WATCH:
LISTEN:
CROWDFUNDING PLATFORMS:
INDUSTRY HASHTAGS:
.#VR #VirtualReality #AR #AugmentedReality #ImmersiveSound #Binaural #ImmersiveAudio #SpatialSound #Unreal #UnrealEngine #Unity #MadeWithUnity #VRforImpact #VRforGood #Immersive #MakeImmersive #MixedReality #XR
Catherine Allen is a BAFTA-winning, immersive media specialist and the founder of Limina Immersive. She has been responsible for a range of high-profile digital entertainment products and has worked with major brands including Disney, Siemens and the BBC. She is also a huge advocate for industry inclusivity & diversity.
- -intuition of the medium
- -the feedback look from the audience
- -think of ppl who have never tried it
LINKS
TECH SITES
Insta360 One R
Which is the BEST 360 camera in MID 2020? In this video i’ll rank the top 14 contenders:
- Insta360 One R: https://www.insta360.com/sal/one_r?in…
- Ricoh Theta Z1: https://amzn.to/2Wf11JO
- XPhase Pro S: https://bit.ly/2QePoid
- Theta SC2: https://amzn.to/2FfetD6
- Kandao Qoocam 8K: https://amzn.to/31OMaZ4
- GoPro Max: https://amzn.to/2Wo4dk4
- Insta360 One X: https://store.insta360.com/product/on…
- Insta360 EVO: https://www.insta360.com/sal/evo?insr…
- Vuze XR: https://amzn.to/2BQgP9A
- Vuze+ 3D 360 Camera: https://amzn.to/2WQMKDa
- Yi 360 VR: http://amzn.to/2DEEQzU
- Kandao Qoocam: https://amzn.to/2qZSXLz
- Xiaomi Mi Sphere: https://amzn.to/2SdxSeM
- GoPro Fusion: http://amzn.to/2BNQAyv
CURRENT kit for 360 Photography & Video:
📸 360 cameras:
- Best for 360 video (under $1K): https://www.insta360.com/sal/one_r?in…
- Best for 360 photography (under $1K): https://amzn.to/2Wf11JO
- Best budget 360 photo camera: https://amzn.to/2FfetD6
🎥 Accessories & other gear:
- Best 360 camera monopod: https://bit.ly/2pkz053
- Tiny tripod: https://amzn.to/34rHpWx
- Micro SD card i use in my 360 cameras: https://amzn.to/2Qon644
- Best VR headset: https://amzn.to/3aSJkoa
- Camera i film my YouTube vids with: https://amzn.to/34wh1uw
- My drone: https://click.dji.com/ACitTA-Z565L5wI…
🖥 Software i use:
- Video editing: https://bit.ly/2kNdbJi
- Photo editing: https://bit.ly/2kXyPdB
- Increasing 360 photo quality: https://topazlabs.com/gigapixel-ai/re…
- Denoising 360 photos: https://topazlabs.com/denoise-ai-2/re…
- Virtual tours (free): https://www.metareal.com/?aref=DMBSFNP0U
- Virtual tours (beginner): https://kuula.co/?ref=benclaremont
- Virtual tours (advanced): https://www.3dvista.com/en/purchase?c…
IMMERSIVE & AI FACILITIES
==Using its AI and ML technology, Humain delivers high-quality 3D character assets at lower cost and in a shorter time frame to AAA video game developers. Working with an image as input, Humain can reconstruct an AAA quality face and create probable facial expressions. Check them out at www.humain-studios.com.
==Kaedim’s solution is an online platform where users can upload images of objects and their AI system rapidly converts these into 3D assets which are ready to use in 1/100th of the time it would take a human designer. To know more, check www.kaedim.com.
==DeepReel leverages the power of AI to tackle the two problems of dubbing with a single solution. It localises video content into different languages with flawless synchronisation of actors’ lip movements to the new language and offers clients the ability to choose different actor voices. To know more check www.DeepReel.com.
==Breathe Music enables the missing links to be made – unlocking revenue and making sure creators get paid. This is the next generation in audio recognition; a solution that can recognise every performance of every song everywhere– live, online and offline. Discover more on www.breathemusic.co.uk.
==Metalynx is an AI company providing visibility into large image and video libraries for building better computer vision applications. In conjunction with a machine learning model this allows for the exploration of model performance and the detection of outliers and sources of bias in the dataset. Check them out at www.meta-lynx.com.
🏰 YourTour 🏰
YourTour allows any video media to be transformed into an ultra-immersive, highly interactive experience with six degrees of freedom viewing. YourTour captures photorealistic digital replicas of real places to create ultra-accessible, immersive and interactive experiences that imitates – even enhances – beyond the in-person equivalent. To find out more go to www.goyourtour.com.
📽 EnVsion 📽
EnVsion is an AI startup building the video productivity platform that combines speech-to-text and computer vision to enable companies to centralise their videos within a single platform, search for content within them and edit videos in a quick and intuitive manner. You can find more about their work on www.envsion.io.
🌠 Zeta Motion 🌠
Zeta Motion revolutionises motion capture with a unique AI-based approach, using cutting edge AI to provide motion capture solutions which are as fast and accurate as professional systems, but as easy to use and as affordable as consumer level products. Find out more at www.zetamotion.com.
👗 AWAYTOMARS 👗
AWAYTOMARS is a collaborative platform which uses an AI based software to co-create with designers to achieve better products: a disruptive model, giving people total control over the value chain, building a fair and strong relationship. You can find out more about them at www.awaytomars.com.
🎭 Charisma.ai 🎭
Charisma.ai powers interactive stories that enable audiences to build relationships with characters and engage with the storyline. Charisma.ai is easy to use for writers, allowing them to focus on creative excellence and compelling stories. Discover more on www.feedforwardai.com.